CASE
Rotterdam de boer op!
CAMPAIGN | VISUAL DESIGN | WEBSITE | ON- AND OFFLINE RESOURCES
Nineteen parties work together to make this daring dream come true. The National Postcode Lottery awards five million euros for the start of this major movement; more biodiversity in the countryside, regionally produced food and healthy business practices for farmers. That’s Rotterdam de boer op!
Sometimes you can participate in a dream project. For example, Jacinta Breijer and I developed the website for Rotterdam de boer op and I developed the campaign for the Open Days, in collaboration with the communication foresters of Natuurmonumenten. I’m really curious how this will become the new standard. Much remains to be done because people have to embrace the idea first and then make it their standard of living. Share the website and contribute to the future of Rotterdam!
Aardpeer | DRIFT | FrieslandCampina | Natuurmonumenten | Greenchoice | Herenboeren Nederland | Picnic | Rabobank | Rechtstreex | Rotterdamse Oogst | Staatsbosbeheer | Gemeente Rotterdam | LTO Noord | Naturalis Biodiversity Center | Rotterdam Make it Happen | SMK (Stichting Milieukeur) | Zuid-Hollands Landschap
Client: Vereniging Natuurmonumenten
IN COOPERATION WITH: JSB design, Jacinta Breijer | Steff Black
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